Chapter
After nu-metal and early digital pop dominate US/UK charts, New York bands like The Strokes put three-minute guitar songs back on MTV and indie press around 2001. The White Stripes and others keep garage minimalism visible. Arctic Monkeys (2005–06) show MySpace and UK indie press can break a guitar band fast. Rock stays on the axis with shorter songs, smaller clubs first, then festival scale again.
Sound: Tight garage snap, post-punk freeze, three-minute singles, lean production